![]() ![]() Example SPIN selling questions to ask on your next call.Best practices to get SPIN selling right.What are the four stages of SPIN selling?.What are the types of SPIN selling questions?.What are those questions, and how can you use them effectively? In this guide, we’ll cover everything you need to know about SPIN selling, including: ![]() This methodology, first presented in Neil Rackham’s 1988 book, “SPIN Selling,” leans into the idea that large, consultative deals can only be won when a salesperson truly understands a buyer’s problem - a depth that can only be achieved by asking specific types of questions. Salespeople know that great discovery is the foundation of any deal - and no methodology embodies this principle more than SPIN selling. ![]()
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